Our Better Stuff
Feb 20, 2012 | Press Release

Sprouted Ingredients at the 2012 Natural Products Expo

Sprouted

Contact: Janine Evans
Telephone: 631.761.6950
Email: janineevans@livebetterbrands.com
Website: www.gowaybetter.com

WAY BETTER SNACKS® TO PROMOTE ITS SPROUTED INGREDIENTS AT THE 2012 NATURAL PRODUCTS EXPO – IN WEST ANAHEIM
Learn about sprouted ingredients at the Way Better Snacks’ booth # 5573

Islandia, NY (Feb. 20, 2012) – Live Better Brands, LLC., will be showcasing its sprouted ingredient tortilla chips, Way Better Snacks®, at the Natural Products Expo – West in Anaheim March 9-11, 2012.

The company believes that sprouted ingredients are the next big health trend in the food industry and want to set the standard for the use of sprouted ingredients in the snack food category. Historically, snack foods have a bad reputation for being loaded with additives, preservatives, sugar, sodium, highly processed ingredients – and equally light in any sort of nutritional valur or healthy attributes.

Live Better Brands, LLC. believed that there was a way to make a more nutritious snack food and that’s what they set out to do. By including sprouted ingredients like flaxseed, chia seeds, quinoa, black beans, broccoli seeds and daikon radish seeds, Way Better Snacks® built a better tortilla chip. In addition to the sprouted ingredients, the tortilla chips are also Certified Gluten Free, Non-GMO, Certified 100% Whole Grain, Certified Kosher, and Low Sodium. The chips are also free from additives, preservatives, artificial colors or flavors.

The Way Better Snacks® product line was first introduced at the Natural Products Expo – East and has received an incredible reception from the food industry and passionate testimonials and product reviews from consumers. Exciting developments for the company include:

  • Distribution in 2000+ specialty retailers and grocery stores across the US
  • United Natural Foods, a leading industry distributor votes Way Better Snacks a “Top New Item” in their Dec, 2011 Trend Report
  • 23,000+ fans on Facebook from October 2011 to February 2012
  • The Launch of Sprouting 101 video launched: http”youtu.be/PrS5Wj3owKY or http://www.gowaybetter.com/sprouting

Way Better Snacks® invites you to sample its six varieties of sprouted ingredient tortilla chips: Simply Sunny Multi Grain, Simply Sweeet Potato, Simply Beyond Black Bean, Simply Sweet Chili, Simply Unbeatable Blues and No Salt Naked Blues at the Natural Product Expo – West, Anaheim, CA booth #5573.

About Live Better Brands, LLC.
Live Better Brands, LLC., a pioneer in the natural food industry, produces all-natural Snacks under the Way Better Snacks® brand. They are guided by a simple premise: to make products that people can feel good about eating again and sharing with others. They do this by taking a simple approach, to source high quality ingredients and then germinate (sprout) as many of them as possible. Sprouting unlocks all the “good” that is inherent in our ingredients and brings them to life. Way Better Snacks are available in 6 delicious flavors including: Simply Sunny Multi Grain, Simply Sweeet Potato, Simply Beyond Black Bean, Simply So Sweet Chili, Simply Unbeatable Blues and No Salt Naked Blues. For more information about our products and the many benefits of sprouting, visit: http://www.gowaybetter.com.

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For more information about this topic or to schedule an interview with Jim Breen, President of Live Better Brands, LLC., please contact Shawn Casey, Marketing and PR, at shawn@gowaybetter.com

Check out or download the press release here.

Way Better People