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The Start of a New Snack Trend in Canada Has Sprouted
Snack innovator, Way Better Snacks, introduces first-of-its-kind
line of Simply Sprouted Tortilla Chips to Canada

ISLANDIA, N.Y. (16 May, 2013) Way Better Snacks has announced its line of simply sprouted tortilla chips is now available in Canada. Unlike many traditional snack foods, Way Better Snacks creates products that people can feel good about eating and sharing with others because they are made with simple, clean, high-quality ingredients, most of them sprouted.

By being the first snack of its kind to incorporate sprouted ingredients like flaxseed, chia seeds, quinoa, black beans, broccoli seeds and daikon radish seeds, Way Better Snacks truly has built a way better tortilla chip. With interest in sprouted products booming, Way Better Snacks has received an enthusiastic reception with consumers looking for more healthful snack alternatives in the United States and anticipates the same reception in Canada.

Sprouting seeds, grains and beans increases their nutrients and the natural inhibitors that protect them from digestion are greatly reduced or eliminated, resulting in improved bioavailability and better nutritional absorption. In essence, sprouting unlocks all the “good” that is inherent in grains, seeds and beans and brings them to life, nutritionally speaking, which is why Way Better Snacks added them to these great-tasting and better-for-you snacks. For more information on the benefits of sprouting, visit www.gowaybetter.com/sprouting.

The tortilla chips are also Certified Gluten Free, Non-GMO Project Verified, Kosher, vegan, and an excellent source of whole grains, low sodium, and a good source of fiber. Also, they are made with simple, whole, healthful ingredients and contain no trans fats, artificial colors, flavors or preservatives. They are nutritious, “on trend,” and have received high praise from consumers for tasting way better than they could imagine.

“It all started with a simple vision to combine the powerful benefits of sprouting with a great tasting snack,” said Jim Breen, CEO and founder of Live Better Brands. “We’ve been amazed by the response we’ve received from consumers in the United States and are very excited to be bringing our simply sprouted tortilla chips to Canada.”

Currently offered in five varieties – Simply Sunny Multigrain, Simply Sweeet Potato, Simply Beyond Black Bean, Simply So Sweet Chili and Simply Unbeatable Blues – Way Better Snacks are available at numerous retailers throughout Canada, including Save on Foods, Safeway, London Drugs, Choices, Sobeys, Fortinos, Metro Quebec and Whole Foods. New varieties will be available in Summer 2013.

About Live Better Brands, LLC: A pioneer in the natural food industry, Live Better Brands produces all-natural snacks under the Way Better Snacks brand. We are guided by a simple premise: to make products that people can feel good about eating again and sharing with others. This is done by sourcing high quality ingredients and germinating (sprouting) as many of them as possible. Today, Way Better Snacks are available at fine retailers throughout Canada and the United States.  For more information about our products and the many benefits of sprouting, visit: www.GoWayBetter.com

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To arrange interview, request more information, samples or images, please contact: Melissa Zierden at 651-789-1274 / Melissa@kohnstamm.com

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