Our Better Stuff


Season’s Eatings: A Way Better Seasonal Snack Has Sprouted
Snack innovator, Way Better Snacks, to introduce Simply Sprouted
Oh, My Sweet Punkin Cranberry tortilla chips in time for upcoming holiday season 

Minneapolis, Minn. (June 11, 2013) Way Better Snacks has announced it’ll be introducing, Simply Sprouted “Oh, My Sweet Punkin Cranberry,” a seasonally-inspired snack that will be available in time for the upcoming holiday season. Just like the original line, these tortilla chips will feature sprouted grains, including flax and quinoa, as well as real pumpkin and cranberry to create a more wholesome holiday inspired snack option.

Launched in the fall of 2011, Way Better Snacks simply sprouted tortilla chips are the first snack of its kind to incorporate sprouted ingredients like flaxseed, chia seeds, quinoa, black beans, broccoli seeds and daikon radish seeds. With interest in sprouted products booming, Way Better Snacks has received an enthusiastic reception with consumers looking for more healthful snack alternatives in the United States and Canada.

Featuring cranberries, and real pumpkin, which is a great source of Vitamin A and fiber, this new variety truly offers consumers a wholesome snack that’s also a tasteful toast to the season.

“Unlike many traditional snack foods, people can feel good about eating and sharing our products with others because they are made with simple, high-quality ingredients, most of which are sprouted,” said Jim Breen, CEO and Founder of Live Better Brands. “We’re excited to have created a new tradition in snacking for people to share at holiday gatherings.”

In addition to featuring sprouted ingredients, the tortilla chips are also Certified Gluten Free, Non-GMO Project Verified, Kosher, vegan, an excellent source of whole grains, and low sodium. Also, they are made with simple, whole, healthful ingredients and contain no trans fats, artificial colors, flavors or preservatives. They are nutritious, “on trend,” and have received high praise from consumers for tasting way better than they could imagine.

The Simply Sprouted “Oh, My Sweet Punkin Cranberry” tortilla chips are the first new addition to the line’s original six varieties – Simply Sunny Multigrain, Simply Sweeet Potato, Simply Beyond Black Bean, Simply So Sweet Chili, Simply Unbeatable Blues and No Salt Naked Blues. Way Better Snacks are available at numerous retailers throughout the United States and Canada. The limited edition seasonal variety will be available from October 2013 through January 2014.

Benefits of Sprouting:

Sprouting seeds, grains and beans increases their nutrients and the natural inhibitors that protect them from digestion are greatly reduced or eliminated, resulting in improved bioavailability and better nutritional absorption. In essence, sprouting unlocks all the “good” that is inherent in grains, seeds and beans and brings them to life, nutritionally speaking, which is why Way Better Snacks added them to these great-tasting and better-for-you snacks. For more information on the benefits of sprouting, visit www.gowaybetter.com/sprouting.

About Live Better Brands, LLC:

A pioneer in the natural food industry, Live Better Brands produces all-natural snacks under the Way Better Snacks brand. We are guided by a simple premise: to make products that people can feel good about eating again and sharing with others. This is done by sourcing high quality ingredients and germinating (sprouting) as many of them as possible. Today, Way Better Snacks are available at fine retailers throughout Canada and the United States.  For more information about our products and the many benefits of sprouting, visit: www.GoWayBetter.com


To arrange interview, request more information, samples or images, please contact:
Troy Tepley at 651-789-1277 / Troy@kohnstamm.com

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