Contact: Janine Evans
LIVE BETTER BRANDS, LLC. RECEIVES ITS NON-GMO PROJECT VERIFICATION FOR ENTIRE WAY BETTER SNACKS® PRODUCT LINE
May 30, 2012: Live Better Brands, LLC. announced that it has received official verification from the Non-GMO Project for its entire line of sprouted ingredient tortilla chips, Way Better Snacks®: Simply Sunny Multi Grain, Simply Sweeet Potato, Simply Beyond Black Bean, Simply So Sweet Chili, Simply Unbeatable Blues and No Salt Naked Blues.
“We are proud that our product line has met the high standard required to become Non-GMO Verified. Way Better Snacks® believes that changes can be made, even if it’s just one person or company at a time,” stated Jim Breen, President and Founder of Live Better Brands, LLC. and Way Better Snacks®.
The company shares the concerns surrounding GMOs, their relationship to food allergies, and the unknown health implications of introducing those ingredients into our food supply. When Breen launched the Way Better Snacks product line he wanted to promote a ‘back to the basics’ approach with food and believed that keeping ingredients simple and uncompromised was important.
Way Better Snacks® incorporated sprouted – or germinated – grains, seeds and beans for a more nutritious snack food alternative. The product line has received an enthusiast reception in the food industry because of its sprouted ingredients. And, as of May 2012, Way Better Snacks® will be sold at over 4000+ grocery stores and specialty retailers across the country and into Canada.
In addition to being Non-GMO Project Verified, the product line is also Certified Gluten Free, Certified 100% Whole Grain, Certified Kosher, Low Sodium and does not contain any artificial ingredients.
About the Non-GMO Project
The Non-GMO Project is a non-profit multi-stakeholder collaboration committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. The Non-GMO Project offers North America’s only third-party verification and labeling for non-GMO food and products. Find out more at www.nongmoproject.org.
About Live Better Brands, LLC.
Live Better Brands, LLC., a pioneer in the natural food industry, produces all-natural Snacks under the Way Better Snacks® brand. They are guided by a simple premise: to make products that people can feel good about eating again and sharing with others. They do this by taking a simple approach, to source high quality ingredients and then germinate (sprout) as many of them as possible. Sprouting unlocks all the “good” that is inherent in our ingredients and brings them to life. Way Better Snacks are available in 6 delicious flavors including: Simply Sunny Multi Grain, Simply Sweeet Potato, Simply Beyond Black Bean, Simply So Sweet Chili, Simply Unbeatable Blues and No Salt Naked Blues. For more information about our products and the many benefits of sprouting, visit: http://www.gowaybetter.com.
# # #